The first time I heard that SMEE — the “matchmaking game maker” — was doing a harem game, I was shocked. SMEE has always emphasized “pure love,” and not just that, but a kind of “realistic romance.” I’ve praised them for doing that well more than once. And then, before they’d even done it well a few times, they got cocky.
What’s weirder is that they basically swapped identities with their parent company HOOKSOFT.
In other words, HOOKSOFT, which usually pulls settings out of its ass, started doing pure love.
And SMEE, which usually does pure love, started doing settings.
Sure, both SMEE and HOOKSOFT have done settings plenty of times, with all sorts of gimmicky elements — “gradual conquest,” “a friend of a friend,” “corporate drone matchmaking,” “conquering and being conquered” — but none of that shit ever mattered. What sticks with you is always the bickering between the protagonist and the heroines.
So I think the core competitive strength of SMEE, and of the now-SMEE-fied HOOKSOFT, has become “couple bickering skits.” Nobody cares what story you’re telling, nobody expects any wild developments, nobody even thinks you’ll throw in a “memory flashback.” The core is always that “lovers’ quarrel,” and that’s exactly what everyone wants to see. Actually, don’t underestimate “lovers’ quarrels” — not many people can do them well, which is one of the reasons I keep praising SMEE.
If I were the president of SMEE, I’d lock in the protagonist and heroine names. Copy-pasting the same template of “unpopular protagonist suddenly hits his popular phase” every time is exhausting. Just use one name, like Wu Laoji or whatever, and put the protagonist’s name in every game title: Wu Laoji’s Country Adventure, Wu Laoji’s Matchmaking Odyssey, Wu Laoji and Miss Wang’s Space Adventure, Wu Laoji and the King of Another World… Keep that up and forget sales — SMEE could become famous overnight, get a theatrical film, and build a national IP.
But that pattern feels familiar… Oh right, speaking of “another world,” this time SMEE actually did go with an “isekai” setting. The title is pretty blunt too: Harem Kingdom. The protagonist suddenly gets transported to another world, becomes its king, and gets a harem.
To this day I still want to complain that this setting is just so not-SMEE!
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