When Sonora first launched, I remember they were trying to do something closer to mainstream young-people vibes—the first game’s gacha whale theme, the second’s anime idol theme, that sort of thing. Those are the topics young people love and that are trendy right now. As a visual novel company, creating a new brand to pull in new users with that kind of move is completely normal. Then the third game came along and the direction was already off—suddenly we’re talking about running an eroge shop, which is a super hardcore topic. And by this fourth game, they’ve completely let loose, heading straight into a field that eroge players know all too well but young people couldn’t care less about: eroge development. Uchi wa Mou, Enki Dekinai (We Can’t Delay Any Longer) The title itself reflects part of the current state of eroge development companies—thanks to COVID, staffing shortages, funding shortages, the declining industry taking another hit, development content getting delayed over and over, constant pushbacks. It’s basically the norm. I could already imagine the game’s theme before it came out. Going by Sonora’s previous eroge shop game, it’d be all jokes about the daily work of an eroge production company, with cameos from the previous game’s shop and maybe some idol characters. There might be some tense work descriptions, but problems get resolved quickly, and it all ends in a happy ending… And so this game… is pretty much exactly what I imagined.