Must’ve been almost two years ago now — there was this game called Hatsukoi Sankai Me. It had that annoying Sendai auntie in it, but the story was actually pretty interesting. And when it came out the marketing was basically nonexistent, yet the quality was already above par for a 2018 visual novel. This is why we keep saying the industry is doomed: everything coming out this year is just too dumb. So the studio behind Hatsukoi Sankai Me, Windmill — colloquially “Fuusha-sha” — grandly announced a new title this year with a name that sounds like they were happy to burn money on it: Yakusoku no Natsu, Mahoroba no Yume. Literally that’s “Summer of Promise, Dream of Illusion.” Though mahoroba isn’t quite just “illusion” — it leans more toward “utopia” or “paradise.” The game wasn’t even out and Windmill started promoting it, at least half a year of preheating. Then I saw how they were promoting it and I fucking spat out my drink. They chose to promote this game by releasing the scenario text first! Look, as an eroge company, wouldn’t you want your marketing to push sales as hard as possible? Who buys eroge the most? Isn’t it the “hardcore wealthy otaku” who scream “my wife” at everything on the internet, retweet every lewd image, and shout “I want to draw bishoujo” in their spare time? The irony is that the people who nitpick the scenario every day (like me) often aren’t the ones willing to drop money on tokuten, and sometimes they even turn into 割り厨. In short: the people who actually buy a lot of eroge don’t care about story at all. As long as the girls look good and the plot doesn’t have them gang-raped into meat toilets, sales won’t be low. What good is a good story? It doesn’t sell. Look at Sakura no Uta — praised to the heavens, and it still didn’t top the sales charts that year. Who was number one? Yuzusoft (lol). So if I were Windmill, for this new title I’d just keep dropping CG after CG, mostly lewd ones, the lewder the better. That’s how you build attention and sales, dammit. Of course, this seems to be the mainstream way to promote a visual novel these days. The industry really hasn’t changed one bit.

The world says spring is when all things revive, and also the season for love. In this season of revival, I shook off the filth and mud I’d accumulated over winter, crawled out of my hole, rubbed my eyes that had spent years in darkness, steadied my mind, and hoped to see the outside world clearly again. At the very least, in this season of spring breezes, I ought to follow the trend and do the things I’m supposed to do. The sunlight above was blinding, the wind hitting my face carried the breath of life. Once my vision settled, I saw the source of the great light—besides the sun above, there was something gleaming gold on the ground. It was a book. On its clean cover were just two lines: a big title, SPPL, and below it a subtitle: alice the magical conductor. Nothing else.