I’ve never really had anything against Moondrop as a brand. I bought a pair of their ~300 RMB earphones a while back and they were fine — build quality and sound both held up. Their “anime marketing” is just a product-promotion路线, and it’s clearly worked. With the audio market getting more and more cutthroat, you have to differentiate to survive, even if that means leaning into a “trendy” style. So you see all these streetwear brands charging a premium for design and brand recognition. Moondrop charging a premium by rubbing up against ACG culture seems fine to me too — and their low-end stuff doesn’t even carry much of a premium. Instead, while keeping basic quality intact, they give you some “fashion” elements. At least they’re the best-looking option in the budget tier, right? You wear earphones out in public, so beyond sound quality, treating them as an accessory is a perfectly good approach. As for the industry “veterans” who trash Moondrop’s high-end products — in this mystical audiophile domain, high-end products are basically an IQ-tax genre anyway. Once you’re in IQ-tax territory, buying a Moondrop at least looks better on you than a HiFiMan. Recently Moondrop released two products I quite like: the Nice Buds and the Old Fashioned. Both are budget-focused with a retro flavor — one’s an earbud, one’s an over-ear.

I’ve been out of the audiophile game for years, but I talked to some young folks recently and they told me domestic Chinese “mysticism” products are nothing like they used to be. By “nothing like they used to be” they mean flagship prices have shot through the roof — I have zero interest in that — and the low end has gotten “even stronger.” “Moondrop” is the brand the kids keep bringing up. I’d heard of it, but other than noticing they’re pretty deep in the anime thing, I had no real impression. So by chance I got my hands on a Moondrop “Quarks,” supposedly their honest-to-goodness entry-level model. Say what you will, the packaging is actually decent, and it even comes with a card I have no idea what to do with. Some kind of coupon, I think. The earpieces are genuinely tiny. Tiny and nicely made — the material is plastic, but it doesn’t feel obviously cheap. What confuses me is I can’t tell which of the red and black ones is left and which is right. Conventionally red should be the right, right?