Someone once left a comment on one of my blog posts expressing contempt for PULLTOP. Honestly, my own feelings about PULLTOP are fine — they’ve put out some games I like, what with the plane-making one, the country romance, and the stargazing one. But PULLTOP has definitely also released some mediocre and even mind-numbingly sleep-inducing games. Most of those were the work of their sub-brand, though. PULLTOP LATTE was literally built as a nukige label, so if it’s boring, whatever — at least the main brand is fine, right? Like the guy in the comments said, he thinks PULLTOP itself is stupid, and sometimes I agree. Take the plane-making game — it was probably one of the first Japanese eroge to make the jump to STEAM. The publisher was a company called MoeNovel. I looked into MoeNovel, and the registered asset info lists it as a sub-brand of willplus. And willplus is the parent company of the PULLTOP brand. willplus is actually pretty big, with a bunch of labels under it — plenty of nukige, some normal stuff too. The old Propeller, PULLTOP, ensemble, all of them were willplus labels. I know guilty too — they do NTR. A company that big should be doing well, right? Yet I keep watching them make one dumb move after another. Some of their decisions are just braindead. How braindead, specifically? Back to the earlier topic. Since PULLTOP = MoeNovel, that means PULLTOP chose to publish its own games overseas itself — no licensing agent involved. Should be fine, right? The plane-making game had a great reputation, plenty of Western otaku wanted to play it, a fan translation was already finished, and lots of people said they’d buy it the moment it hit STEAM. Heaven and earth and man were all aligned. PULLTOP probably didn’t even need to translate anything — just grab the English translation license and lie back collecting STEAM money…

A while back I was reading some stories on a blog by a guy who claims to be an eroge-industry insider, and I came across this: つまりシナリオとは発売後に作品を支える要素であり、昔から初動の売り上げにおいてはイラストの方が重要であった。 (The initial sales of a game are mostly about the character designs and art style; the scenario is just one element that supports a game after release.) And then something even better: だから打ち合わせでは「キャラとイチャイチャしていれば話の中身なんてなくていい」と本当に言われるし、「○○先生に原画を担当してもらえる時点で売り上げは確保できているから、シナリオなんてクソにならない限りどうでもいい」とさえ言われてしまったりする。 (So at planning meetings people literally say things like “as long as the player can flirt with the characters, the story doesn’t need any substance,” and even “if Mr. XX is doing the original art, sales are guaranteed, so who cares about the scenario as long as it doesn’t turn to shit.”) Of course, none of that beats this: ゲームの傾向も変わってきていて、２００４年頃は「エロなんかいらねぇシナリオの質が重要」なんて一部で言われていたりもしたが、今企画会議でそんなことを言おうものなら袋叩きにされる。 理由は簡単で、シナリオを重視した作品よりもキャラクター性を重視した作品の方がグッズの売り上げがいいからである。 (The direction of games has changed too. Around 2004 some people were saying “who needs porn, what matters is scenario quality,” but if you said that in a planning meeting now you’d get beaten to a pulp. The reason is simple: character-driven works sell more merch than scenario-driven ones.) Well… what can you say? That’s reality, I guess?