Ever since Key got acquired by Tencent, their direction changed completely—they shifted to a weird… but also very modern approach. On one hand they ride the heat of old IPs to squeeze out the remaining value; on the other they push a series of small, quick, cheap titles, using fast iteration to boost overall sales. Take the new “Kinetic Novel” line, for example: no-choice visual novels focused on story and presentation for a more three-dimensional experience. Honestly, you can see the logic. Games—visual novels especially—are a one-time development cost with essentially zero cost to copy afterward. As long as you have enough titles and keep throwing sales, you’ll move some units, and you can even count on passive income later. For a traditional galgame company, that’s not a bad thing. So from last year to now we’ve seen Key pump out new title after new title, and this one is Rainbow City.