Skeletons in the Closet

Stop Deifying Apple, Okay? Apple Has Plenty of Skeleton in Its Closet, Okay?

Every day I see people deifying Apple. Sure, Apple is genuinely impressive right now. But when you elevate Apple to prophet status, when you claim every product it launches is guaranteed to be a hit — that’s where I can’t stay quiet. So let me talk about the skeletons in its closet that I know of, just rambling off the top of my head, read it however you like. The tone is venting, it’s not calm, feel free to treat it as nonsense. Don’t take it seriously. I can’t be bothered to chase down every detail and source — this is all from memory.