Sonora is a brand from the infamous cash-grab factory CUFFS. I’ve said before that CUFFS games, despite the pile of aliases, are all basically the same style—but this Sonora alias actually does something a little different. They built a shared universe across the games under the Sonora label. What that means: the three games released under Sonora all take place in the same world, so you get characters from different games making cameos, which gives everything a familiar feel. Gotta admit, the trick works. Sometimes you play an earlier game, then in a later one you get to see the previous heroine show up and get involved, and there’s this weird sense of closeness—like “oh, the developer actually cares about the players.” Of course, the more important part is that the background art doesn’t need to be redrawn. Reuse, baby. Save that money! So this time we’re talking about Sonora’s new game: Hirono-san Chi wa Eroge-ya-san! (The Hirono Family Runs an Eroge Shop!)

The Japanese eroge maker CUFFS has a whole pile of sub-brands — Sphere, CUBE, miniCUBE, SONORA, and HULOTTE, which looks unrelated but apparently isn’t. I hadn’t touched a CUFFS game in ages. CUFFS games are all basically the same: same engine, same font, same choice-navigation UI, same Duca songs covering everything, same marketing playbook, same coloring style, and… the only thing that really differs is the artist. So CUFFS games get old fast, because there’s just too much that’s identical. Sure, sometimes they roll out a “story premise” that looks decent, but the actual execution always disappoints. Well, not disappoint exactly — it’s more that there’s just nothing interesting there. CUFFS announces a new title, you look at the character setup and you can already guess how the plot will unfold. Beat the game and sure enough, it played out exactly as you expected. No surprises. If anything it’s less exciting than what you imagined… Which leaves you with disappointment… emptiness… and self-loathing for wasting your time on this game.